Ancestry
Social, Branding
The unfamiliar becomes familiar. Ancestry’s newest production, unFamiliar, builds its visual language around its existing catalog of shows. Inspired by the lush greens of nature paired with an electrifying yellow, unFamiliar embraces modernity with a true-to-brand approach.
– Art Direction + design, Steven Erazo
Motion Design, Julianne Waber
– Art Direction + design, Steven Erazo
Motion Design, Julianne Waber
Google
Social, Branding
Google Student’s social media refresh aimed to establish a playful and engaging approach to Google’s core brand. The project scope involved designing social templates for several campaigns including: Tips & Tricks, Tips from a Recruiter, Tech Jargon, and Meet the Interns.
In addition to the social media refresh, logo explorations were made for the 2022 Year in Search as well as custom Discord icons and channel banners for Google Gemini in collaboration with AKQA.
– Creative Direction, Mackenna Millet, Erin Taj
Art Direction + design, Steven Erazo
In addition to the social media refresh, logo explorations were made for the 2022 Year in Search as well as custom Discord icons and channel banners for Google Gemini in collaboration with AKQA.
– Creative Direction, Mackenna Millet, Erin Taj
Art Direction + design, Steven Erazo
Robinhood
Social, Branding
Investing in the future: The successfully launched design refresh of Robinhood’s social media graphics aimed to build a dynamic and expansive online presence.
The campaign involved designing customized Instagram templates for various Robinhood campaigns such as: The Week Ahead, Snacks Stats, and Robinhood Trending.
Additionally, digital ads and banners were created by utilizing and editing internal-client, illustration libraries and published to Glassdoor and LinkedIn.
– Art Direction, Darryl Suoninen, Steven Erazo
Design, Steven Erazo
The campaign involved designing customized Instagram templates for various Robinhood campaigns such as: The Week Ahead, Snacks Stats, and Robinhood Trending.
Additionally, digital ads and banners were created by utilizing and editing internal-client, illustration libraries and published to Glassdoor and LinkedIn.
– Art Direction, Darryl Suoninen, Steven Erazo
Design, Steven Erazo
TIDAL Rising
Social, Editorial
TIDAL’s rising artist program, known as TIDAL Rising aims at equiping small independent creators with the education and tools to navigate the music industry. The project scope included social media posts highlighting live events as well as a suite of printable material and presentations decks.
– Art Direction + design, Steven Erazo
– Art Direction + design, Steven Erazo
